Pic (Bruce Picot) is a very modest man. He says that his peanut butter is “really good”. It’s not. Pic’s Peanut Butter is the best in the world! Even the fiercely competitive Aussies bypass their own peanut butter in favour of Pic’s. We’ve just been on a short organised free tour of the Pic’s Peanut Butter processing factory at the Wakatu Estate between Nelson and Richmond. I expected to be bored but….
….when I’m told by tour guide, Monica that Pic has a poem printed under every label, I’m kinda hooked and want to know more.
Pic’s peanuts are NOT grown in China or Peru. They’re grown in Kingaroy, Australia and brought over to New Zealand in 1000 kg bags and processed immediately as a very pure product. No preservatives, no added salt or emulsifiers – just the peanuts – 1000 peanuts in each jar! Unlike the other employees here, Dave loves getting his photo taken and kids love getting his autographs!
Hey Michael, feel the heat from those freshly packed jars!
Tour ended and time to pick up my fav- Pic’s ‘crunchie’ peanut butter – very popular with this little Kiwi.
We enjoyed this tour. It would fit perfectly for families looking for a 30 min timeframe of what to do with the kids, especially on a rainy day. I like Bruce Picot’s business ethic of not being driven by the profit margin and refusing to compromise on quality product. I think Pic and his staff are absolute stars!
