US-born and now based in Germany, Lane 8 has taken the next step as a DJ/producer and launched his own record label, which he’s provocatively named Pretend This Never Happened , a concept based on his desire for us to submit to the moment when we’re on the dancefloor.
“We live at a time when distractions from reality are never further away than our fingertips,” Lane 8 said alongside the launch of his new label this week.
“Our phones offer us unlimited stimulation and temporary comfort. The possibilities of technology are endless, but they also limit the possibility… to truly experience and submit to the moment. For me, going to a club has always been about letting go of the world around me, like a vacation from the nagging realities of everyday life.
“In the best clubs I have been to, the people were united by a desire to experience electronic music in the purest sense—to get lost in its tension and release… Somewhere along the way, we as a society have lost the ability to experience those special moments. On the rare occasion that they do happen, we scramble to grab our phones in time to capture them.”
Find out more about Lane 8’s new label concept over at his SoundCloud , and listen to its first release, “Fingerprint,” below.
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