By: T.C. Worley
Alright, this is no April’s fools joke —it is wildly imaginative and heavily tongue-in-cheek, but a legitimate product launch just the same. I am speaking about the newest arrival to the Pearl Izumi family of bicycling products— Project Uranus and the Pro 4-D chamois.
Pearl Izumi claims the 4-D was “tested in the most hostile environment: Uranus”. Their designers “used computer pressure map testing to pinpoint the exact location,
thickness and density of our chamois padding technology to key contact
points for optimal short and long-distance riding comfort,” says lead director of Project Uranus, Cache Mundy. Or in layman’s terms: They studied butts and used computers to make your riding shorts more comfortable.
Though they did not truly go to space to test the new chamois, I believe their promotional video is out of this world. Regardless of your feelings of lycra on men, you should go watch this video . And if the product is as good as the marketing, head to their website to grab a pair for yourself.
—T.C. Worley
