One of my favorite things about having a styling company is that no two days are ever the same. On Monday I may be styling a private client. On Tuesday I may be propping a small event. And on Wednesday, I might be producing an editorial campaign for a designer – which is exactly what this post is all about.
At the tail-end of last year, Merci New York was commissioned to artistically direct and style an editorial campaign for one of our favorite clients, Jupiter Jewelry . The family-owned fine jewelry company had been in business for generations, but craved a fresh, chic and stylish look for their new editorial campaign. They had already purchased a one page ad piece opposite the masthead in Grace Ormonde Wedding Style Magazine , but they hired Merci New York to turn that blank page into something that spoke to the brand’s style and heritage. We hit the ground running.
Now, you can cheat. You can pull up your glossy new issue of Grace Ormonde and find our beautiful finished work. In fact, you can also look at the gorgeous new issue of Utterly Engaged as well… {The final editorial not only made the cover, but it was a beautiful multi-page story in the fashion well of the magazine}. But if you’re interested in the styling and production process – and I hope you are – I thought it would be fun to first show the behind the scenes of this beautiful shoot, expertly captured our photographer, Kat Harris of Mike Colon Photographers . Take a peek!
Merci New York wanted to show the “Old Meets New” appeal of Jupiter Jewelry , a family-owned company steeped in tradition, but also bursting at the seams with glamorous style. To nail this juxtaposition, we rented The Metropolitan Building , a Long Island City landmark location known for its gorgeous architecture, varied rooms and abundant props. We tackled over ten looks, from bridal to evening and everything in between…
Stay tuned for the grand reveal of the final photo {and some more very stylish eye candy}!
xx,
Photographer: Kat Harris, Mike Colon Photographers Jewelry: Jupiter Jewelry Model: Kira, Fenton Moon Models Gowns: Gabriella Bridal Salon Florals: AvaFlora
Hair: Maysoon, FaceTime Beauty Concierge Make-up: Sharon, FaceTime Beauty Concierge All photos courtesy of Mike Colon Photographers .
