The Upper East Side was a-buzz last night as press, style casters and design luminaries flocked to the opening of J. Crew’s posh bridal boutique on Madison Avenue. Guests perused two floors of gorgeous wedding gowns {priced $295-$3,500}, accessories, veils and jewelery, and ogled over the new 769 collection {an exclusive assortment of party dresses and accessories named after the boutique’s location at 769 Madison Avenue}.
Upon walking into the soiree, I had the pleasure of meeting Tracy Gardner, President of J. Crew, who enthusiastically discussed the store’s development and their exclusive collection of vintage jewelry, which is truly to die for. Layered with the company’s chic assortment of collection pieces {which Darcy Miller modeled throughout the evening}, the line also includes handmade exclusive pieces from famed jewelers, such as New York City-based Miriam Haskell .
The shelves circulating the French-inspired space are stocked with a rainbow of soft cashmere cardigans, polished clutches and glittery shoes, as well as seductively coquettish lingerie and perfect shades of pink Essie polish. Brides looking to add a decidedly couture touch to their look can snag exclusive Leah C. veils that would put SJP to shame.
Truly, there was gorgeous eye candy from every vantage point; and as influencers such as Kate Spade, Aerin Lauder, and Robert Verde perused the racks with Jenna Lyons, the space was giddy with excitement and accolades. The store is not only stunning, it’s a must-see resource for any city bride.
But don’t just take my word for it. There’s another sure to be fabulous fete at the J Crew Bridal Boutique… and it’s taking place tonight. Check out our events section for more details.
Large images courtesy AisleDash , montaged images from Merci New York’s iPhone, last image of Kate Spade, Darcy Miller and Jenna Lyons courtesy of Maria Cooke at Ritzy Bee .
J Crew Opens Bridal Boutique on Madison Avenue
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