At long last, the Ivy & Aster site is live… and lovelies, are you in for the treat of all treats.
The line encompasses the fresh, young spin on bridal we’ve all been looking for… the perfect pairing of romance, whimsy and {le sigh!} true fashion.
Ivy & Aster delivers a novel spin on traditional wedding attire. Delicate silk fabrics are fashioned in modern, refined silhouettes, crafting the perfect mix of bridal style that is both ethereal and wearable. A chiffon flower, rows of ruffles, a velvety swiss dot, {essentially anything that is one part sweet and one part sass}, is expertly captured in the line… And as of this week, it’s yours for the taking at Lovely Bridal Shop, and over 20 other bridal stores in the US, Canada and Hong Kong! Take a look {the story is just the icing on the cake}…
Gorgeous, no? Seeing as the campaign was photographed by the {amazing, ethereal, tres-talented} Elizabeth Messina , how could it not be?
All this being said, I was honored to help style this amazing project, and am beyond thrilled to share inspirations by Ivy & Aster’s owner and designer, Jessica Brown, in our fun little interview, below.
We felt there as a real need in the dress market for something young and whimsical, that still has the fit and polish that a professional bridal house can provide. Ivy & Aster dresses have a sweet innocence to them, and are refined without being too ‘simple’. And the best thing is, they fit like a DREAM {no yanking on that strapless dress all night!} We also take some cues from ready-to-wear trends, offering brides stylish gowns that she can personalize with cool accessories and add-ons. And we always want yummy and interesting fabrics. More of that to come next season.
We love a good story! Ivy & Aster was created as the ultimate story….the romance of wedding dress shopping. The characters are fictitious, but we plan on updating their stories along the way so you can read more about their adventures. We thought it would be fun to create a brand that the bride can get wrapped up in herself…it’s all about the fairy tale. We’ll also update our Diary every week with just anything that woos us…music, fashion, and other things that move us.
We just launched Ivy & Aster in October market, and already over 22 stores are carrying it {even one in Hong Kong!}. We have the best factories and the best fabric sources, so we are ready to grow quickly. Today, you can find the dresses at Lovely in NYC, but check out our site to find other stores that will get Ivy & Aster in January.
We think the best email we’ve gotten so far is one bride who has said, ‘this brand really understands me, I’m going to have a hard time choosing just one dress’. We are so excited that we are connecting with brides who are young and hip and romantic. They love living the dream with us! Oh, and we also think they love the awesome prices for the quality they are getting.
Hands down, Zooey Deschanel. She has an innate sexiness, but still has a playful, girly look to her. She is not afraid to be fashionable, but always looks effortless, just like Ivy & Aster!
Photography: Elizabeth Messina
Location: The Ukranian Institute
Styling: Jacqueline Weppner, Merci New York
Hair: Elina Pinkhasov, Signature Styles Salon
Makeup: Jacqi Kotran, Facetime Beauty Concierge
Available at: Lovely Bridal Shop
All photos by Elizabeth Messina for Ivy & Aster .
